Invoiceable was the “little” online invoicing startup that Stu and I launched back in 2012. Our objective was simple; create an easy to use, fully functional, online invoicing service for freelancers and SMEs, all for free.
Back in 2012, online invoicing wasn’t as saturated a marketplace as it is today. There were very few freelancer/SME focused platforms, and none of them were truly “free”. This was a time when everyone and everything was pushing to sell you a monthly subscription, and become part of your monthly workflow.
We decided that simply managing, creating, and sending invoices to clients, shouldn’t have to cost anything, so we built Invoiceable.
Invoiceable wasn’t a “freemium” service, there were no virtual limits around the number of clients, or number of invoices, like you find in many of todays comparable free invoicing services. All the features relating to the creation and delivery of invoices, were totally free to use.
Within 3 months of launching, we had 26,000 users using the service. As our user base grew to over 80,000 users, across 175 different countries, we quickly climbed into the top 100,000 most visited websites across the globe¹. We won a number of awards, had lots written about us, and by August 2015 our users had invoiced and collected over $2,000,000,000² (2 billion).
We had built and scaled a truly global startup, that was useful, and solved a simple problem.
After 4 years of running and growing the service, we felt the time was right to exit. We’ve sold the business in its entirety to apilayer, who have rebranded the service as Invoicely. Neither Stu or I, have any involvement with Invoicely, and we’re both already hard at work on new “things”.
At a later date, I’ll share more learnings from our journey. If you’d like to know anything specific, just ask, or post a comment below.
¹ Based on Alexa.com stats collected at the time.
² Normalising all invoice currencies to USD using exchange rates at the time.